Movirtu is a for profit social enterprise. We believe we can have the most impact by proving to the mobile operators that the base of the pyramid represents a viable commercial opportunity. Despite this commercial focus, measuring and understanding our social impact is very important to us and to our investors. We have invested significant resources in developing our method of tracking and measuring social impact. We measure time and money saved, and work to understand what impact our services have had on access to opportunities for users.

Our estimates show that access to Cloud Phone, MXInfo and MXPay can save or make a user $5-6 additional per month, equivalent to 2-3 days' of labor. This number includes the saving the user makes on traditional means of sending or receiving money, avoiding wasted travel to obtain information about employment, and better information for decision support on key agricultural or business activities.

In order to ensure that we are obtaining the greatest social impact, our NGO partners share their social impact goals and metrics with us, and we work to integrate support for these in all of our projects.