Life at the BoP study is a joint work of the team here at Movirtu and our strategic research partners TNS. We listened in detail to nearly a hundred end users in Senegal, Tanzania and India during the course of this work. We selected ‘leading edge’ users: those likely to be engaged with and influential in technology. We spoke with women entrepreneurs, smallholder farmers, and youth.

There are many stories and characters here: a Senegalese student who lives far from her family, prays every day and is as rapturously devout in her study as she is in her life. There are a group of teens in Coimbatore, a city akin to the UK's Manchester, where boys can quote you an ad for the latest megapixel phone. Women entrepreneurs in Senegal shake their heads and commiserate about the increased cost of living.

We hope you enjoy their stories.




On this page you will find the audio commentary to the study "Introduction to the Life at the BoP study", the audio commentrary to the findings "Life at the BoP findings commentary", the video with interviews "Life at the BoP stories", the study overview with findings and implications "Life at BoP overview"  and "Life at the BoP: findings and statistics" and background information about Movirtu "Background information".

Please download "Life at the BoP overview" here: http://www.slideshare.net/movirtu/life-at-the-bop,"Life at the BoP: findings and statistics" here: http://www.slideshare.net/movirtu/life-at-the-bop-study-findings-and-statistics and "Background information" here: http://www.slideshare.net/movirtu/movirtu-background-informationor scroll down to the bottom of this page.

                                                                               Introduction to Life at the BoP study
                                                                                        Audio commentary to the study

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You can listen to the audio commentary on vimeo here: http://vimeo.com/29326666 

                                                                                               Life at the BoP stories
                                                                        Video interviews with the end users and their stories

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You can watch the video on vimeo here: http://vimeo.com/29309521

                                                               Life at the BoP findings commentary
                                                                    Audio commentary to the findings

Dim lights

You can watch the video on vimeo here: http://vimeo.com/29596347

Please download Life at the BoP overview and Movirtu Background information here: