For smaller companies, such as UK-based tech firm Movirtu, B2B partnerships are critical to business success. Jean-Philippe Labat highlighted how firms such as Movirtu can achieve scale more efficiently by working with larger firms that offer complementary services. Movirtu’s cloud phone application allows people living on less than $2 per day who typically don’t have access to a mobile phone to make phone calls, receive voicemails and send text messages from a unique telephone number.

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