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Friday, 30 September 2011
   MMM

Research and Call for Interest-Expressions for Bottom of the Pyramid (BoP) in Mobile/Tech

One of the commonly heard statements when I speak with various ministries and organizations is that there’s a lack of case studies and research towards the use of mobile in ministry practices (#mobmin) or just mobile technology as it relates to various community/culture initiatives (#mhealth, #ict4d, #m4d). Part of that is because many who are doing the projects haven’t published their data yet, and part of that is because there’s interest for more. Here are two items that jumped on the reading list this week which may help both of those parts become whole information.

Movirtu: Life at the Bottom of the Pyramid (BoP) Study

Life at the BoP study is a joint work of the team here at Movirtu and our strategic research partners TNS. We listened in detail to nearly a hundred end users in Senegal, Tanzania and India during the course of this work. We selected ‘leading edge’ users: those likely to be engaged with and influential in technology. We spoke with women entrepreneurs, smallholder farmers, and youth.

To read the full article please go to: http://mobileministrymagazine.com/2011/09/30/research-and-call-for-interest-expressions-for-bottom-of-the-pyramid-bop-in-mobiletech/