New research unlocks power of mobile to transform lives

London, 21st September, 2011: World-leading research company TNS has completed an in-depth study, commissioned by Movirtu, to build an understanding of the needs and attitudes of the rural poor in Tanzania, India and Senegal. These regions have the highest concentration of ‘bottom-of-the-pyramid’ consumers, living on less than $2 per day, and this research was conducted to identify the real potential of mobile technology in empowering these farmers, women entrepreneurs and young people to improve their quality of life in these areas.