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Monday, 22 August 2011
   USAID

3 million impoverished to gain mobile numbers

U.K. startup Movirtu has announced plans to help 3 million or more people in developing countries gain access to mobile services by giving them personal phone numbers – not phones. Movirtu plans to work with a U.N.-affiliated initiative called Business Call to Action (BCTA) to offer the numbers which will be called “mobile identities”.

The service will be called Cloud Phone and will be offered through commercial carriers in developing countries in Africa and South Asia. The name Cloud Phone should not be confused with cloud computing which operates through the internet.

Movirtu is aiming to get 3 million people to use their mobile service for the pilot phase. Movirtu expects about 75 percent of its users to be women, because women in Africa and South Asia are statistically far less likely than men to have their own phones according to Ramona Liberoff, executive vice president of marketing at Movirtu.

To read the full article please go to: http://connectivity.gbiportal.net/2011/08/22/3-million-impoverished-to-gain-mobile-numbers/