The new effort is part of the Business Call to Action (BCtA), a global initiative supported by the UN Development Programme (UNDP), the corporate responsibility scheme known as the UN Global Compact and several other organizations and governments. “Evidence shows that access to mobile communications is a way of improving lives and expanding the earning potential of one billion people living on $1-2 a day,” said Amanda Gardiner, BCtA Acting Programme Manager.
To read the full article please go to: http://www.pakobserver.net/detailnews.asp?id=107405

| Friday, 05 August 2011 |
Millions of poor to have cell numbers under UN-backed scheme
Islamabad—Three million poor people in South Asia and Africa, the majority of them women, will gain access to low-cost mobile phone numbers as part of technology firm Movirtu’s partnership with the U.N. initiative that enlists the private sector in efforts to fight poverty, it was announced. Instead of sharing a phone number with family members or neighbours, those provided with a Movirtu cloud phone number will be able to use any mobile phone to log in with their own unique number to make and receive individual calls and access critical information and services such as banking or agriculture support, a UN news release said.
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