Star Africa says the phone will be initially targeted to people “who can’t afford the minimum cost for a SIM to share in someone else’s phone.” Company officials are confident this problem can be solved with a cloud-based account allowing “anyone who has access to a GSM phone to share it but still retain their own number.”

It’s primarily aimed at low-income people who can’t afford their own phone or SIM card, those who are earning $1-2 a day, and agents who will be able to offer access to phones and individual accounts to use them.  Low-cost it is: Company officials tell Star Africa that it costs as a little as 20 cents to deliver the service set-up, “compared to anything between $14-21 to deliver a SIM card.”

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