The user inputs a code and their personal number to bill calls to their account, without needing to own a SIM card to transfer identity.

The idea was conceived by British founder Nigel Waller on a flight to Moscow. He devised an adaptation of the GSM Unstructured Supplementary Service Data protocol, and has used it to set up shared phone services in developing countries, winning a contract with Airtel Madagascar in February.

To read the full article please go to: http://www.v3.co.uk/v3-uk/news/2082874/movirtu-bringing-developing-world-cloud-phone-enterprise