In this entry, I'll briefly touch on a few key points made during the sessions I attended and conclude with some closing thoughts that I'd like to open up to the NextBillion community...

...The next session that touched on the above theme was another mobile phone exhibit. Building the case: from idea to inception brought in Nigel Waller of Movirtu and Ashley Menger and Michael Cetaruk from Frog Design to discuss the idea of marketing and brand design for a product to the BoP. Movirtu is a mobile platform where a user can access all the benefits of a mobile phone (texts, phone calls, SMS, remittances, etc...) without owning a mobile phone through a unique identification. Phenomenal innovation with massive potential for success; in order to realize this vision, Nigel went to the team at frog design to help with the product design.

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