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Monday, 23 November 2009

BoP mobile life in Kenya

By Mark Vanderbeeken

How would you feel if you had to share a phone amongst your family members, or if you could not afford to by a phone. This is the case for many millions of people living in Kenya at the Base of the Pyramid, living in poverty on an income of less than $2 a day; and yet many of these people understand how mobile phone technology can save them money in their day to day activities and increase their earning potential.

This video by Movirtu -- a for-profit social enterprise that provides innovative mobile technology and business models for wireless telecommunication service providers servicing rural poor communities in Sub-Sahara Africa and South Asia -- explores how people living below the poverty line use mobile phones.

To see the video please go to: http://www.core77.com/blog/business/bop_mobile_life_in_kenya_15323.asp